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Lecturer Supervisor of Master's Candidates
Scientific Research
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- Content Marketing in E-commerce Platforms in the Internet Celebrity Economy.:Industrial Management & Data Systems,2020,120(3):464-485
- Prediction of financial distress: An empirical study of listed Chinese companies using data mining..[J]:European Journal of Operational Research，2015，241(1) : 236-247,2015,241(1):236-247
- Predicting microblog users’ lifetime activities–A user-based analysis..[J]:Electronic Commerce Research and Applications,2015,14(3):150-168
- Internet Celebrity Endorsement: How Internet Celebrities Bring Referral Traffic to E-commerce Sites?.[C]:Proceedings, 2019, Pacific Asia Conference on Information Systems (PACIS),2019:193
- Economics of "Tipping" Button in Social Media: An Empirical Analysis of Content Monetization.[C]:Proceedings, 2018, Pacific Asia Conference on Information Systems, PACIS,2018:57
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